Lesson write up - Successful/Unsuccessul videos

During lesson we looked at various successful and unsuccessful music videos from previous students, and commented on the reasons that made these videos unsuccessful or succesful throught the use of codes and conventions.

Unsuccessful videos
 

Video Number	Reasons why it was unsuccessful	Grade
1	Bad framing, the transitions did not flow, the lighting was too dark was not able to see part of the video, out of focus, lack of continuity.	E
2	Bad use of framing (cut off parts of the characters body) green screen was not used correctly, bad performance (no emotion), same scene throughout no change of location, in terms of mise en scene it did not match the genre, unnecessary quote in the middle of the video, lip sync was off, the video was overall rushed and not planned out.	E
3	Filmed in one location, the narrative does not develop, no costume change, shots where too long, fast editing – the editing was to the beat, overuse of certain special effects.	D

Successful videos

Video Number	Reasons why it was successful	Grade
1	Easy narrative, continuity editing, a variety of props and locations used, a running theme used throughout (fire special effect), a variety of cinematography- camera movements and angles, lip syncing used correctly and effectively.	A*
2	Repetitive, the storyline reached a climax, black and white theme used throughout, variety of locations and costumes, abstract editing, clear of mood and genre, good performance skills.	High A
3	Variety of shots, lip sync used, edits on the same spot, 100% performance given, costume change that matched the song’s lyrics.	Low A