What makes a good product - artist study

What makes a good product - Artist Study

For my research and planning I have decided to look existing videos from the artist I am doing my music video to. The artist I have chosen is Ed Sheeran and the song I am going to make my video to is ‘I’m a Mess’, for me to get a clear understanding of how to create a professional and realistic music video I am going to look at existing music videos that my artist has already released. From doing this analysis it will help me recognise the style my artist uses and it will help me develop my genre research. As part of this research I am going to discuss the positive and negative aspects of the videos. I will briefly discuss reasons why I like and don’t like certain aspects of the video and why they are either unsuccessful or successful. 

Ed Sheeran - Don't

Like:

• The performance element, the choreography is good 
• The camera movement with the dancer 
• The silent break in the middle of the song 
• Smooth transitions from each shot and locations

Dislikes:

• No clear narrative 
• Do not see much of the artist 
• Quite repetitive 
• No lip syncing performance

Ed Sheeran - Give Me love



Likes:

• Clear narrative 
• Good use of lighting 
• The storyline is believable because of the aesthetics 
• Good editing techniques used 

Dislikes

• Once again see no performance from the actual artist 
• Slow to begin with to get into the narrative 
• More costume change and performance could of been added