Where my video will feature

For the advertisement side of my video the easiest way for my target audience to access my video is through using official and familiar sites such as YouTube, or posting it on social networking sites like Facebook and Twitter. Through using social media this is encouraging web 2.0.

When it comes to promoting my video the main site that I would use is YouTube and within YouTube artists have their own Vevo account used to upload videos of their new music videos. YouTube is a worldwide media platform used daily; here are some statics on the viewership of YouTube;

•More than 1 billion unique users visit YouTube each month

•Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth

•100 hours of video are uploaded to YouTube every minute

•80% of YouTube traffic comes from outside the US

•YouTube is localised in 61 countries and across 61 languages

•Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3 times since last year, and the number of daily subscriptions is up more than 4 times since last year

With YouTube it is easy to upload and post videos and you are able to post comments on the site, in addition YouTube is widely used worldwide therefore my target audience will be able to use the social media platform with ease to view my music video. Including Facebook and Twitter, YouTube converges with these sites to promote music videos as Tweets and Status’ will give links to the YouTube page for my video to be viewed.

Below I have posted certain media platforms that I will use to promote my music video, here are some statists on some of the various sites.;

Twitter –

Over 241 million monthly active Twitter users
184 million monthly active users using mobile
The cost of a 24 hour promoted trend runs about $200 thousand
70 minutes – The average time per month spent by users on Twitter
Twitter has a market cap of about 27 billion
Average number of followers per twitter user is 208

From the above statistics it is clear how powerful certain media platforms can be in terms of promotion as they reach a vast worldwide audience. With Facebook I would create a Facebook page solely for my artist and post the music video on their page for all their followers to see.